MBA in Digital Marketing: Course, Eligibility, Entrance exam, Admission 2024, Syllabus, Colleges, Fees, Salary, Job and Scope

mba in digital marketing

MBA Digital Marketing Course Details: A Brief Overview

1-MBA Digital Marketing is a two-year PG-level degree program, aiming to advertise and promote services, items, or a brand through electronic/digital media.

2-On average, the course fee ranges between INR 3.5 Lac to INR 21 Lac, depending on the institute/university/college.

3-For getting admission into MBA Digital Marketing, an applicant must have appeared for a national or state-level entrance exam.

4-In India, there are common entrance tests, including CMAT, XAT, CAT, MAT, and SNAP.

5-Digital Marketing in MBA is offered in various learning modes: full-time/regular, distance learning, and online.

6-When it comes to job opportunities, MBA Digital Marketing graduates are hired in both government and private sectors.

7-Top recruiters of MBA Digital Marketing are Facebook, Google, Pinstorm, Miram India, etc.

8-The minimum salary for MBA Digital Marketers aspiring candidates can range between Rs 5,00,000 to Rs 6,00,000/annum.

About Digital Marketing in MBA

Master of Business Administration (MBA) in Digital Marketing is a newly introduced course which has become popular among the students in a short span of time. This 2-year management program provides students with adequate knowledge and training on how to use marketing tools on digital platforms. This will further help in promoting a service or product to increase the customer base.

Simply put, an MBA from Digital Marketing aims to provide knowledge of marketing and online branding of products domestically and internationally through digital platforms. Like any other MBA program, MBA Digital Marketing is a PG-level course that is being offered as a specialization while studying an MBA. Since the digital marketing field has gained immense popularity in the last few years, the demand for an MBA among digital marketing experts is relatively high.

Course Highlights: MBA in Digital Marketing

Particulars Details
Degree Name MBA in Digital Marketing
Degree Type Postgraduate
Course duration 2 years
Education modes Full-time, part-time, online and distance learning modes
Eligibility criteria Bachelor’s degree in any stream
Entrance Exams CAT, CMAT, Symbiosis Entrance Test, MAH CET etc.
Course Fees INR 1 lakh to INR 15 Lakh and above
Average Salary INR 8 LPA
Job Profiles Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager
Top recruiters Sweans Technologies, EZ Rankings IndeedSeo, Webmaxed, ThatWare LLP, etc.
Top Colleges , IMT Ghaziabad, Lovely Professional University, IIM, Bodh Gaya etc.

Why Study an MBA in Digital Marketing? (Top Reasons)

1-The MBA Digital Marketing course enhances the competency of the candidate and introduces them to digital platforms and the technological world. This will help them to sell the organization’s services and goods and target customers effectively.

2-Candidates are provided with relevant knowledge and skills to become digital marketing professionals.

3-With the adequate concepts and knowledge gained through an Digital Marketing in MBA, one can run their own enterprises.

4-After completing the MBA Digital Marketing course, students will be employed at reputable designations like Brand Manager, Research Analyst, Public Relations Manager, Sales Manager, etc.

Who should study for an MBA in Digital Marketing?

1-People who have a keen interest in the marketing and technology industry and creativity inside should think about pursuing an MBA in Digital Marketing.

2-Individuals with strong leadership skills should consider pursuing an MBA Digital Marketing.

3-Students who want to establish their career in digital marketing and looking for attractive job opportunities and high salary packages should pursue this course.

4-Applying for this course always helps in mastering new technologies and learning new things.

5-An MBA in Digital Marketing offers students an incredible opportunity to make a career change into something that interests them.

6-Since an MBA in Digital Marketing is being offered in various ways, it can be undertaken by students and professionals with limited resources and time.

Types of MBA Digital Marketing

Indian universities have started offering different types of MBA Digital Marketing degrees to students due to their rising demand. 

Here are some learning paths for MBA Digital Marketing offered by most of the Indian institutes.

  • Full-Time: It is a 2-year full-time course designed for students available for regular learning.
  • Executive/Part-time: As its name implies, the course is thoughtfully fabricated for working pupils, including managers, job seekers, technocrats, entrepreneurs, and other organization leaders.
  • 1-year MBA Digital Marketing: Designed for working professionals who do not want to leave their jobs and obtain an MBA degree at the same time. Relevant work experience is required to get admission into it.
  • Online mode: Working experts or professionals who wish to add another achievement to their CV to enrich their career prospectus are allowed to apply for Online Learning MBA Programs.

MBA Digital Marketing Admission Process

Admission to this skill-oriented course is given on the basis of marks attained in the entrance exam held at the national or state level. These entrance exams are MAT, CAT, XAT, NMAT, SNAP, and CMAT. The learning modes of an MBA in Digital Marketing are full-time, part-time, and online. For more details and information about the course, scroll down the article below!

As with other MBA specializations, the MBA Digital Marketing admission process involves a few stages, which include:

  • Appearance in the entrance test
  • Entrance exam specified for MBA Digital Marketing
  • Waiting period to get shortlisted
  • Appearance in the final interview round.

MBA Digital Marketing Eligibility

  • One must possess a bachelor’s degree from an authorized institution or university.
  • Students must have obtained an overall 45% or equivalent CGPA in the previous course.
  • Those who are from any UG course are able to get enrolled in this course.
  • Some institutions admit only students who have studied English at the high school graduation level.

MBA Digital Marketing Entrance Exams

In order to get admission to the MBA Digital Marketing course, the students will have to appear for any of the following entrance exams:
Entrance ExamRegistration DeadlinesExam Dates
CATAugust 3 – September 21, 2023November 26, 2023
NMATAugust 1 – October 12, 2023October 10 – December 19, 2023
CMAT2nd week of March 2024 (Onwards)1st week of May 2024
SNAPAugust 23 – November 23, 2023Test 1: December 10, 2023
Test 2: December 17, 2023
Test 3: December 22, 2023
ATMA4th week of December, 2023 – 3rd week of February, 20244th week of February, 2024
XATJuly 15 – November 30, 2023January 7, 2024

MBA Marketing vs MBA Digital Marketing

When comparing MBA Digital Marketing and MBA Marketing, you will find that MBA Digital Marketing usually focuses on digital marketing strategies (SEO, content marketing, social media marketing, e-mail marketing, data analytics, etc.), while MBA Marketing covers a lot of marketing subjects. These subjects are market research, product marketing, branding, and strategy and consumer behavior.

Here’s a quick comparison listed in tabular form:

SpecificationMBA in MarketingMBA in Digital Marketing
Course DurationTwo-yearsTwo-years
Degree LevelPG LevelPG Level
Available learning modesFull-time, Part-time, Distance learning, and online learningFull-time, Part-time, Online, and Distance Learning
Programme Fees (average)INR 4 Lac to INR 20 Lac/annuallyINR 2 to INR 10 Lac/annually
Entrance ExamCAT, MAT, XAT, etc.CAT, CMAT, etc.
Salary (average)INR 6 lac to INR 30 Lac/annuallyINR 5 lac to INR 25 Lac/annually
Top job designationsProduct Manager, Market Research Analyst, etcPublic Relations Manager, Brand Manager, Sales Manager, etc

MBA Digital Marketing Syllabus

The MBA Digital Marketing curriculum comprises topics and subjects related to particular digital marketing and business management. This two-year PG degree course is divided into four semesters. However, the course may be provided in slightly varying ways at multiple universities and colleges.

Topics and Syllabus (First Year):
· Business Research Management· Operations Management
· Decisions Science· Organizational Behaviour
· Marketing Basics· Human Resource Management
· Enterprise Analysis· Accounting for Business Decisions
· Marketing Management· MS Excel
Topics and Syllabus (Second Year):
· Strategic Management· Services Management
· Digital Entrepreneurship· Social Media Marketing
· Affiliate Marketing and Google AdSense· SPSS Lab
· SEO· Content Marketing

Top MBA in Digital Marketing Colleges in India

An MBA in Digital Marketing is offered by several colleges, some of them are highly regarded. This is a popular specialization among MBA students. Upon completion of the program, graduates can work either for the private or public sector. The table does not rank the institutions according to their quality but rather lists them in an alphabetical order.

Private MBA in Digital Marketing Colleges

MBA in Digital Marketing Private Colleges Fee (INR)
Parul University, Vadodara 1.4 lakh
D Y Patil International University, Pune 4 lakh
Presidency University, Bangalore 5.3 lakh
J K Business School, Gurgaon 8 lakh
LPU, Jalandhar 9.6 lakh
CMS Business School, Bangalore 10.8 lakh
Chandigarh University 11 lakh-12 lakh
Welingkar Mumbai 13 lakh
Amity University, Noida 14.8 lakh
IMT, Ghaziabad 18.8 lakh

Government MBA Colleges in Digital Marketing

MBA in Digital Marketing Government Colleges
 Course Fee (INR)
Maharashtra State Skills University, Mumbai INR 4 lakh
i-Nurture Swarnim University, Ahmedabad INR 4 lakh
i-Nurture D Y Patil University, Pune INR 4 lakh
Veer Madho Singh Bandari Uttarakhand Technical University, Dehradun INR 6 lakh
IIM, Bodh Gaya INR 32.6 lakh

MBA Digital Marketing Colleges in Popular States

MBA Digital Marketing Colleges in Delhi NCR
Name of the CollegesAverage Fees (INR)
Guru Gobind Singh Indraprastha University70,000
Sunstone Eduversity – NIU Campus3,15,000
Amity University4,00,000
Bennett University, Greater Noida5,00,000
Manav Rachna International Institute of Research and Studies5,97,000
JBS – Jaypee Business School8,40,000
School of Business, Sushant University10,11,000
MBA in Digital Marketing Colleges in Mumbai
Name of the CollegesAverage Fees (INR)
Imarticus Learning1,50,000
University of Mumbai’s, GICED-BSS Foundation3,20,000
DMTI – Digital Marketing Training Institute3,95,000
IIDE – Indian Institute of Digital Education4,72,000
Amity University5,00,000
Vidyalankar School of Business6,50,000
GNIMS – Guru Nanak Institute of Management Studies9,90,000
ITM Business School, Navi Mumbai10,45,000
Jagdish Sheth School of Management, Vijaybhoomi University12,00,000
MBA in Digital Marketing Colleges in Kolakata
Name of the CollegesAverage Fees (INR)
Institute of Management Study2,00,000
Praxis Business School3,89,000
Institute of Engineering and Management3,20,000
Techno India University4,50,000
Bharatiya Vidya Bhavan Institute of Management Science5,51,000
Vinod Gupta School of Management6,00,000
Globsyn Business School7,95,000
MBA in Digital Marketing Colleges in Bengaluru
Name of the CollegesAverage Fees (INR)
BMS College of Engineering25,300
Indian Academy Group of Institutions2,32,000
Xavier Institute of Management and Entrepreneurship3,00,000
Indus Business Academy4,81,000
Jagdish Sheth School of Management12,00,000
Alliance University13,50,000
MBA in Digital Marketing Colleges in Pune
Name of the CollegesAverage Fees (INR)
Lotus Business School1,04,000
Suryadatta Institute of Management and Mass Communication2,50,000
MIT World Peace University3,75,000
Sri Balaji University4,45,000
Lexicon Mile- Management Institute of Leadership and Excellence8,30,000
Symbiosis Centre for Management and Human Resource Development9,40,000
Symbiosis Institute of Business Management9,80,000
MBA in Digital Marketing Colleges in Hyderabad
Name of the CollegesAverage Fees (INR)
Aristotle Post Graduate College40,000
KL University2,85,000
Institute of Management Technology6,03,000
Symbiosis Institute of Business Management6,80,000
ICFAI Foundation for Higher Education7,00,000
ICFAI Business School7,10,000

MBA Digital Marketing Career Scope:

MBA Digital Marketing is one of the promising marketing sector wherein a rising demand for professionals who knows the function and usage of digital platforms, especially social media for marketing a service or product.  

With the advent of affordable Internet and gadgets like smartphones and laptops, the digital marketing sector has gained a center of attraction in the marketing sector. Since a large number of people invest their time in social media, more and more companies consider it the best platform to connect and attract users.  And thus, the need for MBA digital marketing specialists has increased. 

MBA Digital Marketing degree holders easily find jobs in various sectors and become digital marketing experts in FMCG, e-commerce, IT, manufacturing, goods and services, sales and marketing, and BFSI.

Leading Job Roles and their Average Salary Packages after MBA Digital Marketing

Digital Marketing Manager –8.0 Lac/per annum
Campaign Manager –6.4 Lac/per annum
SEO Manager –5.2 Lac/per annum
Paid Media Specialist –6.2 Lac/per annum
Social Media Manager –3.4 Lac/per annum
Public Relation Manager –4.90 Lac/per annum
Advertising Manager –5 Lac/per annum
Brand Manager –9.14 Lac/per annum

Top Recruiters for MBA Digital Marketing

  • EZ Rankings
  • ThatWare LLP
  • LAD Solutions
  • IndiWork Software Solutions Private Limited
  • IndeedSEO
  • Page Traffic, etc.

Benefits of an MBA in Digital Marketing

Over the past few years, digital marketing has flourished as a career option, which is why an MBA in Digital Marketing has come into the limelight. By adopting this course, students are trained to identify the target customer and contact them for promotion and advertising of their product through multiple digital platforms and methods. The continuous and increasing use of the Internet has made the need for such marketing strategies essential. Moreover, depending on experience and skills, they can earn more with

Courses after MBA in Digital Marketing

Apart from job search, students with an MBA Digital Marketing degree will have wide possibilities in terms of higher education. One can pursue the following courses to enhance their knowledge and skills:

  • Doctor of Business
  • PhD in Business Management
  • Business Analytics Certificate Programme
  • Certification in Risk Management Assurance
  • Certified in Production and Inventory Management
  • Professional in Project Management

MBA Digital Marketing: FAQs

What are the leading job roles after MBA in Digital Marketing?

SEO Manager, Social Media Manager, Digital Marketing Manager, and Campaign Manager are some of the great designations that you can apply for after doing an MBA in Digital Marketing.

2.What is the minimum and maximum salary range for an MBA in Digital Marketing in India?

Well, the salary range for experts with an MBA in Digital Marketing may vary based on job roles, skills, and expertise. On average, entry-level package, mid-level, and senior-level salary packages are Rs 4 to 6 lakh/annum, Rs 8 to 5 lakh/annum, and Rs 15 to 30 lakh/annum, respectively.

3.Which area of digital marketing is even beneficial?

And the answer is here: SEO, Content Marketing, and Social Media Experts

4.Which one is worth it: a Certificate Program or MBA in Digital Marketing?

In an MBA Digital Marketing course, you will be offered lucrative jobs and many opportunities. It will take you very little money and time to complete a certificate program on the other hand.

5.What eligibility criterion is required for an MBA Digital Marketing course?
  • A bachelor’s degree in any stream from a recognized university or institution
  • Minimum 50%-55% overall marks.