Master of Business Administration, or MBA. It is a postgraduate degree that concentrates on numerous business and management-related topics. Students who complete an MBA program often graduate with a thorough understanding of business principles, strong leadership abilities, and the practical skills necessary to succeed in the corporate world.
Finance, marketing, human resources, operations, entrepreneurship, strategy, and other topics are all covered in-depth in MBA programs. Case studies, collaborative projects, and simulations of real-world situations are frequently incorporated into the curriculum to provide students with practical experience with business problems.
Job Advancement: Many workers look for an MBA to improve their job prospects, advance into higher management roles, or change industries.
Skills: An MBA program aids in the development of a wide range of abilities, including problem-solving, critical thinking, decision-making, and communication, that are useful in a variety of business scenarios.
Networking: MBA programs provide excellent possibilities for networking, enabling students to get in touch with their peers, alumni, and business leaders.
Entrepreneurship: To better understand the foundations of business, create a business strategy, and build a network of possible partners and investors, aspiring entrepreneurs frequently get an MBA.
Depending on the university and the student’s preferences, MBA programs can be pursued full-time, part-time, or online. Although the program’s length might vary, full-time programs typically last one to two years.
A bachelor’s degree, relevant job experience, and a competitive GMAT or GRE score are normally needed for admission to an MBA program (standardized assessments for graduate business programs). Additionally, some universities consider things like personal statements, interviews, and letters of recommendation.
Students who pursue an MBA in marketing will learn how to use statistics, storytelling, communications, customer behavior, and managerial skills to build a narrative around any specific product or service. With the expansion of digital marketing in India, MBA marketing has been given new life.
Companies must become more effective at addressing a global audience as time changes and digitalization increases. Since 2015, digital marketing has surpassed more conventional marketing strategies in importance. MBA Marketing is the abbreviation for a Master of Business Administration with a marketing emphasis.
One of the top MBA specializations, MBA marketing concentrates on subjects like market research, advertising, branding, and international markets.
Along with the fundamentals of MBA marketing, the course teaches you how to effectively network and how to communicate your market plans to customers.
Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing, and Social Media Marketing are some of the related courses offered in MBA marketing.
You’ll learn about and develop an understanding of the top companies’ marketing tactics internationally through this course, which will help you function well in top management firms.
Not only does earning an MBA in marketing guarantee good pay, but it also guarantees greater and better job advancement.
This two-year program includes a variety of topics, including accounting, business studies, marketing management, and finance.
In addition to teaching conventional marketing tactics, MBA marketing courses also cover cutting-edge ideas like digital marketing, social media marketing, email marketing, etc.
After completing the program, MBA Marketing graduates can pursue careers in consulting or enterprising management.
According to Standard PayScale, the typical compensation for a marketing manager is INR 9,03,076. This is more than what an operations manager (INR 8,32,787) or human resources manager (INR 7,82,489) would make.
One of the sought-after and popular MBA specializations is marketing. The top employers of MBA marketing graduates are Sony, Tech Mahindra, KPMG, Ranbaxy, and Spencer’s Retail India Pvt Ltd.
Every business relies on marketing to develop client loyalty and boost revenue, which explains why MBA marketing is so well-liked.
The marketing industry is well acknowledged as the MBA Placements’ top recruitment industry. Marketing had the second-highest hiring rate after finance, according to IIM Ahmedabad Placements reports, with HUL offering the highest CTC of INR 27 lakhs a year.
MBA Admission and MBA Marketing Admission are comparable. The MBA application cost ranges from 1500 to 2500 Indian rupees. MBA national-level entrance examinations are the basis for MBA marketing admission, while several Universities additionally hold their own MBA state/institute-level exams.
The following is a discussion of the fundamental qualifications for admission to the MBA Marketing program:
A bachelor’s degree in any discipline from a university or board that is regarded as credible. 50% or a comparable CGPA should be required for passing.
For all applicants from the reserved categories (SC/STs), there is a 5% relaxation, meaning that the passing percentage must be 45%.
Under the condition that they present a principal’s certificate of no objection, several colleges permit final-year students to apply.
Several colleges consider high merit scores of 60% and above such as IIMs.
In addition to a conventional MBA Marketing program, the top dual specialization or related courses you may do include MBA Marketing Management, MBA Marketing and Sales, and MBA Marketing and Finance.
Marketing MBA Projects
Advertising, branding, market research, and other similar fields all fall under MBA marketing. MBA Marketing projects are flawless and are instructed to be completed in accordance with current industry standards. The projects for the MBA in marketing are listed below.
Consumer Behavior Research on Pureit by Hindustan Unilever
Fortis Customer Relationship Analysis
Research on the sales relationships at Pepsi and Coca-Cola
Study of Relationship Management at Hotel Westin Distribution Strategy at Amul Marketing Strategies at Indigo Airlines Hyundai
One of the oldest specializations in an MBA is marketing. The table below can be used by students who want to pursue an MBA at the best MBA Marketing institutes in India.
Indian Institute of Management (IIM), Kozhikode
Indian Institute of Technology (IIT), Roorkee
Indian Institute of Technology (IIT), Madras
Indian Institute of Management (IIM), Tiruchirappalli
SP Jain Institute of Management and Research (SPJIMR), Mumbai
Indian Institute of Management (IIM), Raipur
Symbiosis Institute of Business Management (SIBM), Pune
Great Lakes Institute of Management, Chennai
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
ICFAI Foundation for Higher Education (IFHE), Hyderabad
Jobs in a variety of positions are available through MBA Marketing for both inexperienced and experienced applicants. While experienced candidates are hired as Marketing Executives, Marketing Managers, Marketing Specialists, and Business Analysts, new graduates are hired in positions like Brand Managers, Sales Managers, and Digital Marketing Managers.
The titles of Consultant, International Finance Manager, Export Coordinator, and Management Consultant are available to MBA Marketing students.
MBA Marketing provides high pay to new hires, ranging from INT 20,000 to 60,000 per month. Brand manager, sales manager, public relations manager, digital marketing manager, marketing executive, marketing specialist, and many other professions are available to MBA Marketing applicants.
Overall, an MBA can be a worthwhile career investment because it provides a broader view on business and management and opens doors for both professional and personal development.
©2016 Powered By Enlightening Careers Sources Pvt Ltd-