An MBA in marketing management is a postgraduate degree that prepares students for careers in marketing and business management. The program typically covers a wide range of topics, including marketing principles, consumer behaviour, marketing research, strategic marketing management, and marketing analytics.
| Degree | Post Graduate |
| Full-Form | Master of Business Administration in Marketing Management |
| Course Duration | 2 years |
| Examination type | Semester Based |
| Eligibility | Bachelor’s degree in any discipline with a minimum of 50% aggregate marks |
| Admission Process | Entrance Exams followed by Group Discussions, Written Analysis Test and Personal Interview. |
| Course Fee | INR 3,00,000 – 10,00,000 |
| Average Salary | INR 5,00,000 – 20,00,000 |
| Top Recruiting Companies | IBM, Tata Consultancy Services, Cognizant Technology Solutions, Microsoft, Wipro, Capgemini, Accenture, Ernst & Young (EY), etc. |
| Job Positions | Market Analyst, Sales Manager, Public Relations Director, Brand Manager, Product Manager, Marketing Strategist, Digital Marketing Executive. |
To be eligible for an MBA in marketing management, applicants must typically have a bachelor’s degree from an accredited university. Some programs may also require applicants to have a minimum GPA or to have taken certain undergraduate courses.
The specific eligibility criteria for an MBA in Marketing Management program will vary depending on the institution chosen by the candidate. However, some general requirements are common across most programs. Here are some important points to consider:
Educational Background:Â Applicants should possess a bachelor’s degree from a recognized university, preferably in a field related to business or commerce.
Academic Performance:Â A minimum undergraduate GPA of 50% or equivalent is typically required for admission into MBA Marketing courses.
Entrance Exams:Â For admission to top-tier universities and colleges, candidates may need to take standardised entrance exams such as CAT or XAT.
Additional Requirements:Â Some institutions may impose additional requirements, such as work experience or minimum percentile scores in entrance exams.
Note: It is crucial to check the official website of the college or university you are interested in to obtain the most up-to-date and accurate information regarding eligibility criteria for MBA in Marketing Management programs.
Here are some of the top entrance exams for MBA Marketing Management:
Common Admission Test (CAT):Â CAT is the most widely accepted entrance exam for MBA programs in India. It is conducted by the Indian Institutes of Management (IIMs) and is considered to be one of the most competitive exams in the country.
Xavier Aptitude Test (XAT): XAT is another popular entrance exam for MBA programs in India. It is conducted by XLRI – Xavier School of Management, Jamshedpur, and is accepted by a number of top business schools in India.
Management Aptitude Test (MAT):Â MAT is a national-level entrance exam for MBA programs in India. It is conducted by the All India Management Association (AIMA) and is accepted by a large number of business schools across the country.
Graduate Management Admission Test (GMAT):Â GMAT is an international entrance exam for MBA programs. It is accepted by business schools all over the world, including many top-ranked schools in the United States.
Combined Management Admission (CMAT):Organized by the government It is a computer-based national-level MBA entrance exam for entry in 1000 AICTE programs around the world. More than 70k applicants submit CMAT applications each year.
The specific entrance exams that you should take will depend on the business schools you are interested in. Some business schools only accept CAT or XAT scores, while others accept a wider range of exams, including GMAT and GRE
| Entrance Exam | Registration Deadlines | Exam Dates |
|---|---|---|
| ATMA | 4th week of December, 2023 – 3rd week of February, 2024 | 4th week of February, 2024 |
| CAT | August 3 – September 21, 2023 | November 26, 2023 |
| CMAT | 2nd week of March 2024 (Onwards) | 1st week of May 2024 |
| NMAT | August 1 – October 12, 2023 | October 10 – December 19, 2023 |
| SNAP | August 23 – November 23, 2023 |
Test 1: December 10, 2023 Test 2: December 17, 2023 Test 3: December 22, 2023 |
| XAT | July 15 – November 30, 2023 | January 7, 2024 |
The admission process for an MBA in marketing management typically includes the following steps:
Step 1: Prepare for Entrance Exams
Your journey towards an MBA in Marketing Management begins with preparing for entrance exams like the CAT (Common Admission Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), or MAT (Management Aptitude Test). These exams assess your aptitude for management studies and play a crucial role in securing admission to top business schools.
Step 2: Shortlist Colleges
Based on your entrance exam scores, start researching and shortlisting colleges that offer MBA in Marketing Management programs. Consider factors like reputation, faculty, placements, alumni network, and fees. Narrow down your choices to a manageable list of institutions that align with your aspirations and goals.
Step 3: Fill Application Forms
With your college list finalised, start filling out the application forms for each institution. Most MBA programs require you to submit your academic transcripts, entrance exam scores, letters of recommendation, essays, and a resume or CV. Ensure you meet all eligibility criteria and deadlines for each application.
Step 4: Appear for Interviews
Once your application is shortlisted, you may be invited for an interview process. This typically involves an individual interview with an admissions committee to assess your communication skills, problem-solving abilities, and overall fit for the program. Prepare well for these interviews by researching the college, practising common interview questions, and showcasing your strengths and interests.
Step 5: Receive Admission Offers
After the interview process, you will receive admission offers from the colleges you applied to. Carefully review each offer, considering factors like program curriculum, faculty expertise, placement record, and overall cost of attendance. Make an informed decision based on your priorities and preferences.
Remember, the admission process for an MBA in Marketing Management can be competitive, but with thorough preparation, strategic planning, and a positive attitude, you can increase your chances of securing admission to your dream college.
| SEMESTER 1 | SEMESTER 2 |
|---|---|
| Management Concepts | Accounting And Managerial Decisions |
| Business Environment | Computer Application-? |
| Managerial Economics | Sales Management |
| Statistical Analysis and & Operations Research | Consumer Behavior |
| Financial and Cost Accounting | Agricultural And Rural Marketing |
| Marketing Management | Marketing Research |
| Financial Management | Advertising Management |
| SEMESTER 3 | SEMESTER 4 |
|---|---|
| Retailing | Strategic Management |
| Entrepreneurship Development | Marketing of Non profit Organization |
| Service Marketing And CRM | Logistics And Supply Chain Management |
| E-Commerce | Computer Application- ? |
| Product And Brand Management | Management Information System |
| International Business | Industrial Marketing |
| – | Total Quality Management |
There are over 2,273 colleges that offer MBA programs in marketing management in India For a course to be effective, the majority of colleges, universities, and business schools use a rigorous curriculum, real-world projects, and presentations.
| College Name | City | Average Annual Fees |
|---|---|---|
| Vinod Gupta School of Management, IIT Kharagpur | Kharagpur | INR 5,00,000 |
| Indian Institute of Management | Indore | INR 7,50,000 |
| Department of Management Studies – IIT Roorkee | Roorkee | INR 4,10,000 |
| Department of Management Studies, IIT Madras | Chennai | INR 4,00,000 |
| Indian Institute of Management | Tiruchirapalli | INR 5,50,000 |
| Indian Institute of Management | Udaipur | INR 4,20,000 |
| SP Jain Institute of Management and Research | Mumbai | INR 18,65,000 |
| Great Lakes Institute of Management | Chennai | INR 16,00,000 |
| National Institute of Technology | Trichy | INR 1,30,000 |
An MBA in Marketing Management equips you with a comprehensive set of skills that are highly sought after by employers in the ever-evolving marketing industry. These skills can be broadly categorised into two groups: hard skills and soft skills.
Marketing Strategy: The ability to develop and implement effective marketing strategies to achieve business objectives.
Market Research: The ability to conduct market research to understand customer needs and preferences, market trends, and competitor analysis.
Marketing Analytics: The ability to collect, analyze, and interpret marketing data to make informed decisions.
Digital Marketing: Proficiency in digital marketing channels such as search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising.
Brand Management: The ability to develop and manage a strong brand identity that resonates with target audiences.
Product Management: The ability to develop, launch, and manage products that meet customer needs and align with business goals.
Communication: The ability to communicate effectively with both internal and external stakeholders, both verbally and in writing.
Problem-solving: The ability to identify problems, analyze their root causes, and develop creative solutions.
Leadership: The ability to inspire and motivate others to achieve common goals.
Teamwork: The ability to work effectively in a team environment, collaborating with others to achieve shared objectives.
Creativity: The ability to think outside the box and come up with innovative marketing ideas.
Adaptability: The ability to adapt to changing market conditions and consumer trends.
By acquiring these hard and soft skills, MBA graduates in Marketing Management become highly marketable professionals with the potential to excel in a variety of marketing roles, such as marketing manager, brand manager, product manager, digital marketing manager, social media marketing manager, and advertising manager
An MBA in marketing management can prepare students for a variety of careers in marketing, including:
| Job Role | Job Description | Average Annual Salary |
|---|---|---|
Marketing Manager | A marketing manager is responsible for developing and executing marketing strategies to achieve a company’s goals. They oversee all aspects of marketing, including branding, advertising, public relations, and social media. They also work with other departments, such as sales and product development, to ensure that marketing efforts are aligned with the company’s overall strategy | INR 4,53,000 |
| Sales Manager | Â | INR 4,57,700 |
| Public Relations Director | Â | INR 5,85,000 |
| Marketing Consultant: | Â A marketing consultant provides expert advice on marketing strategies and tactics to companies. They help companies identify and solve marketing problems, and they develop and implement marketing plans. | INR 2,88,000 |
Digital Marketing Manager | A digital marketing manager is responsible for developing and executing digital marketing campaigns to promote a company’s products or services online. They use a variety of digital marketing channels, such as search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. They also track campaign performance and make adjustments as needed. | INR 3,11,000 |
Brand Manager:Â | A brand manager is responsible for developing and managing the brand identity of a product or service. They create and oversee marketing campaigns that promote the brand and its values. They also track brand performance and make adjustments to marketing strategies as needed. | INR 10,77,700 |
Brand Manager:Â | A product manager is responsible for overseeing the development and launch of a product or service. They work with cross-functional teams to identify market needs, develop product specifications, and ensure that the product meets customer requirements. They also monitor product performance and make adjustments as needed. | INR 12,52,000 |
Marketing Research Analyst: | A marketing research analyst is responsible for collecting and analyzing data to help companies make informed marketing decisions. They conduct market research studies, analyze consumer behavior, and develop marketing reports. | INR 3,56,000 |
There are many great colleges that offer MBA programs in marketing management. Some of the top-ranked colleges for this degree include:
| College Name | About | Average Annual Fees |
|---|---|---|
| Indian Institute of Management Ahmedabad (IIMA) | Excellent faculty, strong alumni network, high placement rates Other details: One of the most prestigious management institutes in India, with a global reputation for excellence. | INR 5,00,000 |
| Indian Institute of Management Bangalore (IIMB) | Strong industry linkages, excellent research facilities, international exposure Other details: Located in Bangalore, the IT capital of India, IIMB offers a strong focus on technology and innovation. | INR 7,50,000 |
| Indian Institute of Management Calcutta (IIM Calcutta) Merits:Â | Rich heritage, strong tradition of excellence, emphasis on ethics and social responsibility Other details: Known for its rigorous academics and its emphasis on developing well-rounded managers. | INR 4,10,000 |
| Indian Institute of Management Kozhikode (IIMK) Merits:Â | Strong focus on marketing, international exposure, location in a beautiful coastal town Other details: IIMK offers a unique blend of traditional management education and a focus on the latest marketing trends. | INR 4,00,000 |
| SP Jain Institute of Management and Research (SPJIMR) Merits: | Â Strong global focus, emphasis on practical learning, location in Mumbai, the financial capital of India Other details: SPJIMR offers a unique blend of Indian and international management education. | INR 5,50,000 |
| XLRI – | Xavier School of Management Merits: Strong focus on human resources management, emphasis on ethics and social responsibility, location in Jamshedpur, a major industrial city Other details: XLRI is known for its strong social orientation and its focus on developing ethical leaders. | INR 4,20,000 |
| Management Development Institute (MDI) Merits:Â | Strong industry linkages, emphasis on practical learning, location in Gurgaon, a major IT hub Other details: MDI offers a unique blend of management education and industry exposure. | INR 18,65,000 |
| Symbiosis Institute of Business Management (SIBM) Merits:Â | Strong focus on marketing, emphasis on international business, location in Pune, a major IT hub Other details: SIBM is known for its strong marketing department and its focus on preparing students for global careers. | INR 16,00,000 |
| Jamnalal Bajaj Institute of Management Studies (JBIMS) Merits: | Â Strong industry linkages, emphasis on practical learning, location in Mumbai, the financial capital of India Other details: JBIMS is known for its strong alumni network and its focus on preparing students for careers in the corporate sector | INR 1,30,000 |
Several of the most well-known universities providing MBA Marketing Management distance learning programs are:
| College Name | Duration | City | Average Annual Fees |
|---|---|---|---|
| Institute of Management Technology | 2 years | Ghaziabad | INR 3,25,000 |
| IIBM Institute of Business Management | 2 years | Meerut | INR 35,000 |
| Indian School of Business Management | 2 years | Hyderabad | INR 25,900 |
| Regenesys Institute of Management | 2 years | Navi Mumbai | INR 14.95,000 |
| Amity Center For E-Learning | 2 years | Noida | INR 1,15,000 |
MBA graduates with a concentration in marketing management have excellent job prospects. Â
MBA graduates with a concentration in marketing management have excellent job prospects.
The average salary for MBA graduates with a concentration in marketing management is ₹45,000 per month.
The placement rate for MBA graduates with a concentration in marketing management is typically above 90%.
Top companies that recruit MBA graduates with a concentration in marketing management include Hindustan Unilever, ITC, PepsiCo, and Coca-Cola.
The demand for skilled marketing professionals is high and is expected to continue to grow in the coming years
| Degree | Fee |
| Delhi School of Economics, Delhi University | INR 32,000 |
| UBS Chandigarh-Panjab University | INR 42,000 |
| Visvesvaraya Technical University (VTU), Bangalore | INR 60,000 |
| Bangalore University | INR 70,000 |
| PUMBA, Pune | INR 1,34,000 |
| USMS, GGSIPU, Delhi | INR 1,92,000 |
| SBPPSE (Ambedkar University, Delhi) | INR 3,00,000 |
| Ambedkar University, Delhi | INR 3,00,000 |
| Delhi Technical University | INR 4,25,000 |
An MBA in marketing is a specialised degree that prepares individuals to develop and execute marketing strategies for businesses and organisations. They work to create and manage brands, conduct market research, analyse data, and develop advertising campaigns.
Yes, you can get a job after an MBA in marketing. The demand for skilled marketing professionals is high and is expected to continue to grow in the coming years. With an MBA in marketing, you will be qualified for a variety of marketing positions, including marketing manager, brand manager, product manager, digital marketing manager, and social media marketing manager.
No, you cannot do an MBA in marketing directly after 12th grade. MBA programs require applicants to have a bachelor’s degree in any field.
To be eligible for an MBA in marketing program, you must typically have a bachelor’s degree from a recognized university, a minimum GPA of 3.0, and good scores on a standardised entrance exam such as the CAT, XAT, or GMAT. Some programs may also require work experience.
