MBA in Marketing:Course, Subjects, Syllabus, Admission, Colleges, Online, Scope, Jobs 2023

Master of Business Administration, or MBA. It is a postgraduate degree that concentrates on numerous business and management-related topics. Students who complete an MBA program often graduate with a thorough understanding of business principles, strong leadership abilities, and the practical skills necessary to succeed in the corporate world.
Finance, marketing, human resources, operations, entrepreneurship, strategy, and other topics are all covered in-depth in MBA programs. Case studies, collaborative projects, and simulations of real-world situations are frequently incorporated into the curriculum to provide students with practical experience with business problems.

Job Advancement: Many workers look for an MBA to improve their job prospects, advance into higher management roles, or change industries.

Skills: An MBA program aids in the development of a wide range of abilities, including problem-solving, critical thinking, decision-making, and communication, that are useful in a variety of business scenarios.

Networking: MBA programs provide excellent possibilities for networking, enabling students to get in touch with their peers, alumni, and business leaders.

Entrepreneurship: To better understand the foundations of business, create a business strategy, and build a network of possible partners and investors, aspiring entrepreneurs frequently get an MBA.

Depending on the university and the student’s preferences, MBA programs can be pursued full-time, part-time, or online. Although the program’s length might vary, full-time programs typically last one to two years.

A bachelor’s degree, relevant job experience, and a competitive GMAT or GRE score are normally needed for admission to an MBA program (standardized assessments for graduate business programs). Additionally, some universities consider things like personal statements, interviews, and letters of recommendation.

MBA marketing: What is it?

Students who pursue an MBA in marketing will learn how to use statistics, storytelling, communications, customer behavior, and managerial skills to build a narrative around any specific product or service. With the expansion of digital marketing in India, MBA marketing has been given new life.
Companies must become more effective at addressing a global audience as time changes and digitalization increases. Since 2015, digital marketing has surpassed more conventional marketing strategies in importance. MBA Marketing is the abbreviation for a Master of Business Administration with a marketing emphasis.
One of the top MBA specializations, MBA marketing concentrates on subjects like market research, advertising, branding, and international markets.
Along with the fundamentals of MBA marketing, the course teaches you how to effectively network and how to communicate your market plans to customers.
Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing, and Social Media Marketing are some of the related courses offered in MBA marketing.
You’ll learn about and develop an understanding of the top companies’ marketing tactics internationally through this course, which will help you function well in top management firms.
Not only does earning an MBA in marketing guarantee good pay, but it also guarantees greater and better job advancement.
This two-year program includes a variety of topics, including accounting, business studies, marketing management, and finance.

Why an MBA in marketing?

In addition to teaching conventional marketing tactics, MBA marketing courses also cover cutting-edge ideas like digital marketing, social media marketing, email marketing, etc.
After completing the program, MBA Marketing graduates can pursue careers in consulting or enterprising management.
According to Standard PayScale, the typical compensation for a marketing manager is INR 9,03,076. This is more than what an operations manager (INR 8,32,787) or human resources manager (INR 7,82,489) would make.
One of the sought-after and popular MBA specializations is marketing. The top employers of MBA marketing graduates are Sony, Tech Mahindra, KPMG, Ranbaxy, and Spencer’s Retail India Pvt Ltd.
Every business relies on marketing to develop client loyalty and boost revenue, which explains why MBA marketing is so well-liked.
The marketing industry is well acknowledged as the MBA Placements’ top recruitment industry. Marketing had the second-highest hiring rate after finance, according to IIM Ahmedabad Placements reports, with HUL offering the highest CTC of INR 27 lakhs a year.

Why is a Career in Marketing with an MBA Popular?

Despite being traditional, MBA marketing remains one of the most sought-after professional pathways both in India and overseas. It offers students a variety of job options in brand management, advertising, and marketing. Students are taught cutting-edge ideas including social media, brand management, digital advertising, and more. As a result, MBA Marketing, together with its fresh perspective, aids in creating a successful career filled with cutting-edge methods and ideas.
The following significant topics are frequently covered in an MBA in marketing program:
Understanding how to construct thorough marketing strategies that complement the overarching corporate goals, target consumer segments, and establish a competitive advantage.
Consumer Behavior: Investigating consumer psychology and behavior can help marketers better understand their target market’s needs, preferences, and purchasing habits.
Brand management: It is the study of how to properly position and market brands in the market in order to create, preserve, and enhance brand equity.
Making informed marketing decisions requires conducting market research to obtain information and insights on consumer preferences, market trends, and competitor analyses.
Digital Marketing:Examining the field of digital marketing, which covers social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising.
Understanding the product development and management process, including the product lifetime, price options, and positioning of the product.
Learning about the numerous facets of marketing communication, such as sales promotion, public relations, and integrated marketing communication (IMC).
Marketing analytics: Using data analysis and metrics to track the success of campaigns, measure marketing effectiveness, and improve marketing plans.
Exploring the benefits and difficulties of marketing in a worldwide setting, including cultural variances and market entry techniques, is known as international marketing.
Ethical and Sustainable Marketing: Recognizing the significance of ethical marketing techniques and sustainable company strategies in today’s world of socially conscious consumers.
Structure of MBA Marketing Courses
Whether you select a regular two-year program or a one-year course will determine the format of your MBA education. Although each will have a similar MBA marketing curriculum, your program’s structure will be different.
Towards the end of many programs, specialization takes place. This means that, for a 16-month program, you might spend the first eight months concentrating on fundamental courses before moving on to MBA marketing topics. If you are taking a standard two-year program, you will likely spend your first year of study taking required courses before specialization in your second year.
Along with lecture-based coursework, MBA programs usually require you to complete a sizable independent project towards the end of your degree, either in your final year or the last few months. For their final MBA dissertation or independent project, MBA marketing students typically decide to concentrate on a marketing issue, expanding their knowledge in this field.The option to complete an internship as part of the MBA marketing curriculum is also offered by many degrees. This could take up the last three to six months of your degree on a one-year or sixteen-month program. A summer internship will most likely be completed between the first and second years of a two-year MBA program, in contrast.
Core MBA marketing disciplines differ in each program, but the following are some courses you might take as a specialization:
management of a brand
using social media
Internet advertising
carrying out market research
Science of behavioral marketing
B2B promotion

Admissions for MBA in marketing

MBA Admission and MBA Marketing Admission are comparable. The MBA application cost ranges from 1500 to 2500 Indian rupees. MBA national-level entrance examinations are the basis for MBA marketing admission, while several Universities additionally hold their own MBA state/institute-level exams.

MBA Marketing Qualifications

The following is a discussion of the fundamental qualifications for admission to the MBA Marketing program:
A bachelor’s degree in any discipline from a university or board that is regarded as credible. 50% or a comparable CGPA should be required for passing.
For all applicants from the reserved categories (SC/STs), there is a 5% relaxation, meaning that the passing percentage must be 45%.
Under the condition that they present a principal’s certificate of no objection, several colleges permit final-year students to apply.
Several colleges consider high merit scores of 60% and above such as IIMs.

MBA Marketing Courses Related

In addition to a conventional MBA Marketing program, the top dual specialization or related courses you may do include MBA Marketing Management, MBA Marketing and Sales, and MBA Marketing and Finance.

Marketing MBA Projects

Marketing MBA Projects
Advertising, branding, market research, and other similar fields all fall under MBA marketing. MBA Marketing projects are flawless and are instructed to be completed in accordance with current industry standards. The projects for the MBA in marketing are listed below.
Consumer Behavior Research on Pureit by Hindustan Unilever
Fortis Customer Relationship Analysis
Research on the sales relationships at Pepsi and Coca-Cola
Study of Relationship Management at Hotel Westin Distribution Strategy at Amul Marketing Strategies at Indigo Airlines Hyundai

Indian MBA Marketing Colleges

One of the oldest specializations in an MBA is marketing. The table below can be used by students who want to pursue an MBA at the best MBA Marketing institutes in India.
Indian Institute of Management (IIM), Kozhikode
Indian Institute of Technology (IIT), Roorkee
Indian Institute of Technology (IIT), Madras
Indian Institute of Management (IIM), Tiruchirappalli
SP Jain Institute of Management and Research (SPJIMR), Mumbai
Indian Institute of Management (IIM), Raipur
Symbiosis Institute of Business Management (SIBM), Pune
Great Lakes Institute of Management, Chennai
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
ICFAI Foundation for Higher Education (IFHE), Hyderabad

Marketing Focus for MBA

Jobs in a variety of positions are available through MBA Marketing for both inexperienced and experienced applicants. While experienced candidates are hired as Marketing Executives, Marketing Managers, Marketing Specialists, and Business Analysts, new graduates are hired in positions like Brand Managers, Sales Managers, and Digital Marketing Managers.
The titles of Consultant, International Finance Manager, Export Coordinator, and Management Consultant are available to MBA Marketing students.

Marketing Jobs for MBA

MBA Marketing provides high pay to new hires, ranging from INT 20,000 to 60,000 per month. Brand manager, sales manager, public relations manager, digital marketing manager, marketing executive, marketing specialist, and many other professions are available to MBA Marketing applicants.
Overall, an MBA can be a worthwhile career investment because it provides a broader view on business and management and opens doors for both professional and personal development.