1-MBA Digital Marketing is a two-year PG-level degree program, aiming to advertise and promote services, items, or a brand through electronic/digital media.
2-On average, the course fee ranges between INR 3.5 Lac to INR 21 Lac, depending on the institute/university/college.
3-For getting admission into MBA Digital Marketing, an applicant must have appeared for a national or state-level entrance exam.
4-In India, there are common entrance tests, including CMAT, XAT, CAT, MAT, and SNAP.
5-Digital Marketing in MBA is offered in various learning modes: full-time/regular, distance learning, and online.
6-When it comes to job opportunities, MBA Digital Marketing graduates are hired in both government and private sectors.
7-Top recruiters of MBA Digital Marketing are Facebook, Google, Pinstorm, Miram India, etc.
8-The minimum salary for MBA Digital Marketers aspiring candidates can range between Rs 5,00,000 to Rs 6,00,000/annum.
Master of Business Administration (MBA) in Digital Marketing is a newly introduced course which has become popular among the students in a short span of time. This 2-year management program provides students with adequate knowledge and training on how to use marketing tools on digital platforms. This will further help in promoting a service or product to increase the customer base.
Simply put, an MBA from Digital Marketing aims to provide knowledge of marketing and online branding of products domestically and internationally through digital platforms. Like any other MBA program, MBA Digital Marketing is a PG-level course that is being offered as a specialization while studying an MBA. Since the digital marketing field has gained immense popularity in the last few years, the demand for an MBA among digital marketing experts is relatively high.
| Particulars | Details |
|---|---|
| Degree Name | MBA in Digital Marketing |
| Degree Type | Postgraduate |
| Course duration | 2 years |
| Education modes | Full-time, part-time, online and distance learning modes |
| Eligibility criteria | Bachelor’s degree in any stream |
| Entrance Exams | CAT, CMAT, Symbiosis Entrance Test, MAH CET etc. |
| Course Fees | INR 1 lakh to INR 15 Lakh and above |
| Average Salary | INR 8 LPA |
| Job Profiles | Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager |
| Top recruiters | Sweans Technologies, EZ Rankings IndeedSeo, Webmaxed, ThatWare LLP, etc. |
| Top Colleges | , IMT Ghaziabad, Lovely Professional University, IIM, Bodh Gaya etc. |
1-The MBA Digital Marketing course enhances the competency of the candidate and introduces them to digital platforms and the technological world. This will help them to sell the organization’s services and goods and target customers effectively.
2-Candidates are provided with relevant knowledge and skills to become digital marketing professionals.
3-With the adequate concepts and knowledge gained through an Digital Marketing in MBA, one can run their own enterprises.
4-After completing the MBA Digital Marketing course, students will be employed at reputable designations like Brand Manager, Research Analyst, Public Relations Manager, Sales Manager, etc.
1-People who have a keen interest in the marketing and technology industry and creativity inside should think about pursuing an MBA in Digital Marketing.
2-Individuals with strong leadership skills should consider pursuing an MBA Digital Marketing.
3-Students who want to establish their career in digital marketing and looking for attractive job opportunities and high salary packages should pursue this course.
4-Applying for this course always helps in mastering new technologies and learning new things.
5-An MBA in Digital Marketing offers students an incredible opportunity to make a career change into something that interests them.
6-Since an MBA in Digital Marketing is being offered in various ways, it can be undertaken by students and professionals with limited resources and time.
Indian universities have started offering different types of MBA Digital Marketing degrees to students due to their rising demand.
Here are some learning paths for MBA Digital Marketing offered by most of the Indian institutes.
Admission to this skill-oriented course is given on the basis of marks attained in the entrance exam held at the national or state level. These entrance exams are MAT, CAT, XAT, NMAT, SNAP, and CMAT. The learning modes of an MBA in Digital Marketing are full-time, part-time, and online. For more details and information about the course, scroll down the article below!
As with other MBA specializations, the MBA Digital Marketing admission process involves a few stages, which include:
| CAT | CMAT | ATMA | NMAT | XAT |
| Entrance Exam | Registration Deadlines | Exam Dates |
| CAT | August 3 – September 21, 2023 | November 26, 2023 |
| NMAT | August 1 – October 12, 2023 | October 10 – December 19, 2023 |
| CMAT | 2nd week of March 2024 (Onwards) | 1st week of May 2024 |
| SNAP | August 23 – November 23, 2023 | Test 1: December 10, 2023 Test 2: December 17, 2023 Test 3: December 22, 2023 |
| ATMA | 4th week of December, 2023 – 3rd week of February, 2024 | 4th week of February, 2024 |
| XAT | July 15 – November 30, 2023 | January 7, 2024 |
When comparing MBA Digital Marketing and MBA Marketing, you will find that MBA Digital Marketing usually focuses on digital marketing strategies (SEO, content marketing, social media marketing, e-mail marketing, data analytics, etc.), while MBA Marketing covers a lot of marketing subjects. These subjects are market research, product marketing, branding, and strategy and consumer behavior.
Here’s a quick comparison listed in tabular form:
| Specification | MBA in Marketing | MBA in Digital Marketing |
| Course Duration | Two-years | Two-years |
| Degree Level | PG Level | PG Level |
| Available learning modes | Full-time, Part-time, Distance learning, and online learning | Full-time, Part-time, Online, and Distance Learning |
| Programme Fees (average) | INR 4 Lac to INR 20 Lac/annually | INR 2 to INR 10 Lac/annually |
| Entrance Exam | CAT, MAT, XAT, etc. | CAT, CMAT, etc. |
| Salary (average) | INR 6 lac to INR 30 Lac/annually | INR 5 lac to INR 25 Lac/annually |
| Top job designations | Product Manager, Market Research Analyst, etc | Public Relations Manager, Brand Manager, Sales Manager, etc |
The MBA Digital Marketing curriculum comprises topics and subjects related to particular digital marketing and business management. This two-year PG degree course is divided into four semesters. However, the course may be provided in slightly varying ways at multiple universities and colleges.
| · Business Research Management | · Operations Management |
| · Decisions Science | · Organizational Behaviour |
| · Marketing Basics | · Human Resource Management |
| · Enterprise Analysis | · Accounting for Business Decisions |
| · Marketing Management | · MS Excel |
| · Strategic Management | · Services Management |
| · Digital Entrepreneurship | · Social Media Marketing |
| · Affiliate Marketing and Google AdSense | · SPSS Lab |
| · SEO | · Content Marketing |
An MBA in Digital Marketing is offered by several colleges, some of them are highly regarded. This is a popular specialization among MBA students. Upon completion of the program, graduates can work either for the private or public sector. The table does not rank the institutions according to their quality but rather lists them in an alphabetical order.
| MBA in Digital Marketing Private Colleges | Fee (INR) |
| Parul University, Vadodara | 1.4 lakh |
| D Y Patil International University, Pune | 4 lakh |
| Presidency University, Bangalore | 5.3 lakh |
| J K Business School, Gurgaon | 8 lakh |
| LPU, Jalandhar | 9.6 lakh |
| CMS Business School, Bangalore | 10.8 lakh |
| Chandigarh University | 11 lakh-12 lakh |
| Welingkar Mumbai | 13 lakh |
| Amity University, Noida | 14.8 lakh |
| IMT, Ghaziabad | 18.8 lakh |
| MBA in Digital Marketing Government Colleges |
Course Fee (INR)
|
| Maharashtra State Skills University, Mumbai | INR 4 lakh |
| i-Nurture Swarnim University, Ahmedabad | INR 4 lakh |
| i-Nurture D Y Patil University, Pune | INR 4 lakh |
| Veer Madho Singh Bandari Uttarakhand Technical University, Dehradun | INR 6 lakh |
| IIM, Bodh Gaya | INR 32.6 lakh |
| Name of the Colleges | Average Fees (INR) |
| Guru Gobind Singh Indraprastha University | 70,000 |
| Sunstone Eduversity – NIU Campus | 3,15,000 |
| Amity University | 4,00,000 |
| Bennett University, Greater Noida | 5,00,000 |
| Manav Rachna International Institute of Research and Studies | 5,97,000 |
| JBS – Jaypee Business School | 8,40,000 |
| School of Business, Sushant University | 10,11,000 |
| Name of the Colleges | Average Fees (INR) |
| Imarticus Learning | 1,50,000 |
| University of Mumbai’s, GICED-BSS Foundation | 3,20,000 |
| DMTI – Digital Marketing Training Institute | 3,95,000 |
| IIDE – Indian Institute of Digital Education | 4,72,000 |
| Amity University | 5,00,000 |
| Vidyalankar School of Business | 6,50,000 |
| GNIMS – Guru Nanak Institute of Management Studies | 9,90,000 |
| ITM Business School, Navi Mumbai | 10,45,000 |
| Jagdish Sheth School of Management, Vijaybhoomi University | 12,00,000 |
| Name of the Colleges | Average Fees (INR) |
| Institute of Management Study | 2,00,000 |
| Praxis Business School | 3,89,000 |
| Institute of Engineering and Management | 3,20,000 |
| Techno India University | 4,50,000 |
| Bharatiya Vidya Bhavan Institute of Management Science | 5,51,000 |
| Vinod Gupta School of Management | 6,00,000 |
| Globsyn Business School | 7,95,000 |
| Name of the Colleges | Average Fees (INR) |
| BMS College of Engineering | 25,300 |
| Indian Academy Group of Institutions | 2,32,000 |
| Xavier Institute of Management and Entrepreneurship | 3,00,000 |
| Indus Business Academy | 4,81,000 |
| Jagdish Sheth School of Management | 12,00,000 |
| Alliance University | 13,50,000 |
| Name of the Colleges | Average Fees (INR) |
| Lotus Business School | 1,04,000 |
| Suryadatta Institute of Management and Mass Communication | 2,50,000 |
| MIT World Peace University | 3,75,000 |
| Sri Balaji University | 4,45,000 |
| Lexicon Mile- Management Institute of Leadership and Excellence | 8,30,000 |
| Symbiosis Centre for Management and Human Resource Development | 9,40,000 |
| Symbiosis Institute of Business Management | 9,80,000 |
| Name of the Colleges | Average Fees (INR) |
| Aristotle Post Graduate College | 40,000 |
| KL University | 2,85,000 |
| Institute of Management Technology | 6,03,000 |
| Symbiosis Institute of Business Management | 6,80,000 |
| ICFAI Foundation for Higher Education | 7,00,000 |
| ICFAI Business School | 7,10,000 |
MBA Digital Marketing is one of the promising marketing sector wherein a rising demand for professionals who knows the function and usage of digital platforms, especially social media for marketing a service or product.
With the advent of affordable Internet and gadgets like smartphones and laptops, the digital marketing sector has gained a center of attraction in the marketing sector. Since a large number of people invest their time in social media, more and more companies consider it the best platform to connect and attract users. And thus, the need for MBA digital marketing specialists has increased.
MBA Digital Marketing degree holders easily find jobs in various sectors and become digital marketing experts in FMCG, e-commerce, IT, manufacturing, goods and services, sales and marketing, and BFSI.
| Digital Marketing Manager – | 8.0 Lac/per annum |
| Campaign Manager – | 6.4 Lac/per annum |
| SEO Manager – | 5.2 Lac/per annum |
| Paid Media Specialist – | 6.2 Lac/per annum |
| Social Media Manager – | 3.4 Lac/per annum |
| Public Relation Manager – | 4.90 Lac/per annum |
| Advertising Manager – | 5 Lac/per annum |
| Brand Manager – | 9.14 Lac/per annum |
Over the past few years, digital marketing has flourished as a career option, which is why an MBA in Digital Marketing has come into the limelight. By adopting this course, students are trained to identify the target customer and contact them for promotion and advertising of their product through multiple digital platforms and methods. The continuous and increasing use of the Internet has made the need for such marketing strategies essential. Moreover, depending on experience and skills, they can earn more with
Apart from job search, students with an MBA Digital Marketing degree will have wide possibilities in terms of higher education. One can pursue the following courses to enhance their knowledge and skills:
SEO Manager, Social Media Manager, Digital Marketing Manager, and Campaign Manager are some of the great designations that you can apply for after doing an MBA in Digital Marketing.
Well, the salary range for experts with an MBA in Digital Marketing may vary based on job roles, skills, and expertise. On average, entry-level package, mid-level, and senior-level salary packages are Rs 4 to 6 lakh/annum, Rs 8 to 5 lakh/annum, and Rs 15 to 30 lakh/annum, respectively.
And the answer is here: SEO, Content Marketing, and Social Media Experts
In an MBA Digital Marketing course, you will be offered lucrative jobs and many opportunities. It will take you very little money and time to complete a certificate program on the other hand.
